PSfm & Sonos win!!

The jury of the Shopper Marketing congress 2016 picked the 31st of May to get together and reach a verdict. During the long jury session that took a couple of hours, many contestants were discussed. It became apparent that it was hard nominate the winners this year.

Jury chairman Arjan Oosterlee, consultant and interim manager, as well as the sales & marketing Manager at Hilton Meats in Zaandam, said: “There were many entries this year. Interestingly, we found that the entries differed in quality. Not only in quality of execution, but also in explanation of the idea and the underlying thoughts of the firms.  This lead to heated discussions within the jury, but we kept focusing our primary attention on the process, the case descriptions, on the product or on the action itself. The nominated parties and winners can all be proud of their achievements. The winning cases serve the purpose of being an example to other marketing firms in their category”.

Joris Diepeveen, Marketing Manager Benelux at Sonos, said: “The challenge was big for PSfm. They had to take over an already running project, for which the bar was raised very high. But from the first moment on, they proved themselves and showed that they are able to take this challenge and complex organisation to the next level. The qualities of their service, the great team from PSfm and the agents have brought us so much. Also a lot of potential talent for Sonos. It is amazing to see the passion and drive of the Band-members. Thank you for the perfect cooperation”.

© BBP Media / Giuseppe Toppers