Layar Contest!
Real-time sales tracking, iPads on-site, online reports … PSfm loves innovative technology. So celebrating our new name in December with a special technology based contest seemed like a logical step.
In collaboration with Layar we realized a GEO-based contest. The first GEO-based contest in the Netherlands! By scanning an inlay in a Moleskine notebook, participants entered a field marketing test. The organizations that successfully completed the test had a chance to win a complete field marketing concept worth € 4.500, -!
And the winners are …
The Layar contest was a huge success with a response rate of 19%! An independent computer program chose the two winning entries. PSfm will work for the trendsetters in candy Perfetti Van Melle Benelux and the cake and chocolate producers of Koninklijke Verkade!
The first brainstorms will kick-off soon for the winning organizations. We are convinced that we can offer both Verkade and Perfetti Van Melle an extremely creative field marketing concept. For a product launch, in store demonstrations or special sales promotion, we will make it work!
In the picture of Verkade from left to right: Marieke Grit – Brand manager Verkade at Koninklijke Verkade NV, Charlotte Gerner-Brand Manager Verkade at Koninklijke Verkade NV, Carlien van der Heide – Brand Manager Verkade at Koninklijke Verkade NV, Daan Meulemans Client Service Manager PSfm
In the picture of Perfetti Van Melle Benelux: Diana Staalduijnen – Product Manager Mentos and Jeroen Rijsdam Commercial Director PSfm.
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