PepsiCo Brand Activation

The Lay’s ‘Guess the Taste’ campaign was a huge succes. Three mystery crisps flavours were put on the Dutch market. Whoever guessed the taste, could win 10.000 euro. That resulted in nearly 250.000 entries. A huge success!

And when it was time to finally reveal the three flavours, PSfm was asked to reveal this in an unique way. They came at the right place! We covered three tram booths in Rotterdam completely with Lay’s bags. Passers could just pick a bag from the booth. By picking the bags, the flavours were revealed! The flavours? A Dutch stew, vanilla & chocolate custard and cheese souffle with chili sauce. It was an incredibly popular Lay’s campaign. We were happy that we could host the grand finale!

There is that tv ad with a Snack a Jacks team at every commercial block. Hey, look at that! There is a Snack a Jacks team at the mall. With the same outfits as in the commercial! And they are just as fun as on TV. Well let’s try a Snack a Jacks waffle now we are here…

Try ‘n taste Snack a Jacks
The near store action for Snack a Jacks strengthens the TV advertising. And ‘try ‘n tasting’ a waffle has never been easier. The consumer can dive right into the store to grab some waffles. In an action period of 77 days, from January to March, more than 500,000 consumer contacts were realized. The special “try ‘n taste’’ desk is part of the total concept designed by PSfm. From the storage of the Chocolate Chip waffles to daily reports from location, everything is taken care of. With a positive effect on sales. See ‘n try (the video)!

The Snack a Jack ‘’Try ‘n taste’’ project has been nominated by the DFMA in the category ‘Most Effective Field Marketing Campaign 2012’.