PSfm & PepsiCo Won!

The verdict of the jury was as follows: ‘The Bugles activation is done in a qualitative and innovative approach in activating the campaign message: The many ways of filling a Bugle!’ The positive sales results and the shopper’s reactions are a confirmation that this campaign is a huge succes.

Jury chairman Hugo Schrameyer highlights that shop floor activation has experienced a strong professionalism in the recent years and has become essential in brandmarketing.