Brand Activation

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We believe that brands grow in the field. By creating positive experiences between brands and people, we activate purchasing behavior.

Brand experience

An exhibition, shopping mall or a dance event? Samples are always a success. PSfm creates a positive first experience for the consumer with a product. Smell, taste, touch and active 1-to-1 communication of brand values. Combined with a unique concept and carefully selected staff it makes the brand experience complete.

For NESCAFÉ we organize the extremely popular Instant Fun tour where we take a mobile coffee bar along festivals, fairs and events to acquaint young people with the new instant coffee line. For the Dutch Fish Marketing Board we have given The Dutch Shrimp an image boost with a tasting on top notch locations throughout the Netherlands. Combined with an unique concept where people could dive in a huge tank to find themselves a Golden Shrimp!

Single sampling or a complete concept? PSfm reaches over 9 million consumers on location per year. We are your strategic partner for:

  • Product launches
  • Instore and Outdoor demonstrations
  • Road shows, Promotion and Sampling campaigns
  • Fair participations
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Brand Activation
Case:NESCAFÉ Instant Fun Tour

NESCAFÉ Instant Fun Tour

How do you reach 150.000 new coffee love...

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