NESCAFÉ Cup Catch

Psfm took care of the activation of the NESCAFÉ Cup Catch. What is NESCAFÉ Cup Catch? Virtual reality! Download the NESCAFÉ app on your smartphone and scan your offline environment. Do you see a red NESCAFÉ cup in the air? Catch the cup with your phone and get a chance of winning great prices! Like backstage tickets and spa treatments.

PSfm activated the NESCAFÉ Cup Catch app at colleges, festivals and city centres throughout the Netherlands. The target group of 15-35 year olds where approached in a cheerful and down to earth way. PSfm made sure that 2,500 app downloads were completed.