Anta Flu & Napoleon
For four weeks, we hit the road with two field marketers. With eight new points-of-sale a day, we created a successful Napoleon sweets avalanche. Rotterdam and Utrecht were the first to get the so called ‘PSfm City Attack’; no night shop, tobacco store or gas station was left out.
160 new points-of-sale now have the mini sweets on so-called second placement shelves. The consumer at the cash register is now immediately informed about the new minis.